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At Girl Scouts, we care about your experiences,
good or bad, and we want to hear from you! 

In April, Girl Scouts of the USA will be conducting a national survey with girls, parents/guardians, and troop leaders called Girl Scout Voices Count to find out what’s working, and what’s not, in Girl Scouts. We will use your feedback to improve our services and programs. 

The surveys open on April 3. Save the date and be sure to check your email for the invitation to participate. 

As a thank you, everyone who completes the survey will be entered into a raffle to win one of twenty $50 gift cards from GSUSA! In addition, girls who complete the survey will receive a special “My Voice Counts!” council patch. 

We can’t wait for you to make your voice count!

Got questions? Email:


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What are the 2019 Girl Scouts Voices Count surveys?

Girl Scout Voices Count is a national survey of girls, parents or guardians, and troop leaders that is conducted each year by the Girl Scout Research Institute (GSRI), a group of researchers who work at Girl Scouts of the USA (GSUSA). At Girl Scouts, we care about your experience, good or bad, and we want to hear from you! The survey results help GSUSA and local councils figure out how to improve and grow Girl Scouts, so you can have the best Girl Scout experience.

Why is it important for me to take the survey? How will survey results be used?

It’s important for us to hear directly from girls and adults about what is happening (or not!) for them in Girl Scouts. We really want to know the truth about your Girl Scout experience—good and bad. If you had a difficult time this year in Girl Scouts, please let us know so that we can make changes and give you the support and environment you need next year. If you had a fabulous year, we want to hear from you too, so we can keep on creating those great experiences.

The Girl Scout Voices Count survey collects all this information and feedback from Girl Scout councils across the country and around the world. This lets GSUSA understand similarities and differences between the needs and interests of all the different groups, regions, councils, etc. to make Girl Scouts better for everyone! It also helps councils, like Girl Scouts of Gulfcoast Florida, to improve our programs and customer service.

When is the survey being sent out?

The first email invitations to the survey will be sent out in early April, with several reminder emails following. The survey will close on May 10. If you don’t want to participate in the survey or receive reminder emails, just click on the “Unsubscribe” or “Opt Out” link within the survey invitation. We hope you’ll participate and help us out!

Who will invitations come from? Is it the same for girls and adults? Should I check my spam folder?

You’ll get your survey invitation from Qualtrics, GSUSA’s online survey platform. Invitations for girls and adults will be sent to the primary email address listed on their membership record. For younger girls, this email address will be the same as their parent or guardian’s email. For older girls (13+), this email address may be the girl’s personal email.

The sender name on the email will say “Girl Scouts of the USA.” The reply-to email address will be The subject line will differ for each survey group and for each reminder; however, every subject line will begin with either “Girl Survey,” “Parent Survey,” or “Troop Leader Survey.” The survey invitation may get caught by your spam filter, so be sure to check your junk folder if you can’t find the email! If you use Gmail, also look in the “Social” or “Promotions” folders.

Will I receive an invitation to take a survey?

If you became a currently registered girl member on or before January 31, 2019—Yes! This could happen two ways:

  1. Girls who are 13 years old or older and have an email address in GSUSA’s records will receive an invitation sent directly to the girl’s email address.
  2. Girls who are 12 years old or younger (or older girls who don’t have an email address in GSUSA’s records) will receive an invitation via their parent or guardian’s email. Within the body of the email, the girl’s name will be listed to help identify who should be taking each survey. If a parent or guardian has multiple girls in Girl Scouts, they will receive a separate survey for each girl.

If you are an adult who is a parent or guardian of a currently registered girl member, and/or a current troop leader—Yes! All eligible adults who became members on or before January 31, 2019 should receive a survey invitation.

  • Please note, because some invitations for girls will go to the parent/guardian’s email address, an adult may receive multiple survey invitations. The headers for the surveys will designate which survey it is. Make sure to only fill out your own survey, and that your girl(s) fill out only their survey(s).
  • Also note, survey invitations are sent only to those adults/girls who have not opted out of receiving emails from GSUSA. If you have opted out or think you may have opted out and still want to receive a survey invitation, you can contact GSRI at and they can send an invitation to you or your girl directly.
My sister/mom/caregiver/daughter received a survey invitation, but I didn’t—why is that?

If you are a girl who wants to complete a survey, ask your parents to check their email to see if they received an invitation for you. If not, have them check their spam folder. If that doesn’t work, ask your parents to contact the GSRI at after April 3 and they can help with sending a survey invitation to your parents.

If you are an adult who wants to complete a survey, check your spam folder first, then contact GSRI at after April 3 so they can help with sending a survey invitation. In the subject line of your email, write “Please send me a GSVC Survey for [select: Girl OR Parent OR Troop Leader]”.

What about other kinds of volunteers, will they receive surveys too?

In April, GSRI will be surveying adults who are current troop leaders or co-leaders. The GSRI will survey service unit volunteers in May and will be sharing information with councils soon about how to participate. We’ll let you know when we know more.

In the past girls had to sign up in some kind of “panel” before they could take a survey. Is that happening again this year?

No, which makes everything much easier! GSRI revised the process. Basically, they will be sending parents/guardians of girls 12 years old and younger an email providing information about the survey and asking them to give consent for their girl to take the survey. If a parent/guardian agrees to let their girl participate, they will be instructed to bring their girl to the computer and click on the link to begin the survey. If they do not wish for their girl to participate, they will be prompted to click the “Unsubscribe” link to remove their girl from the survey mailing list.

How much time does it take to complete a survey?

It will take about 15–20 minutes to complete a survey, depending on how detailed you are when answering the open-ended questions. Younger girls, especially Daisies and Brownies, will most likely need some adult help to fill out a survey.

You don’t have to finish the survey in one sitting. Qualtrics automatically saves your answers, and you can complete the survey at another time (before it closes on May 10). Just click on the survey link provided in the email invitation again, and the survey will start where you left off. 

What kinds of questions are in the survey?

Each survey group (girls, parents, and troop leaders) will receive slightly different questions. Everyone will be asked about how satisfied they are with their Girl Scout experience and how likely they are to stay in Girl Scouts in the coming year. Other questions include topics like: what’s unique and special about Girl Scouts, reasons for staying in or leaving Girl Scouts, the kinds of activities girls do in Girl Scouts, the support parents and troop leaders receive from Girl Scouts, the benefits of participating in Girl Scouts, and more. The surveys will also measure the five Girl Scout program outcomes: sense of self, positive values, challenge seeking, healthy relationships, and community problem solving.

Who will be able to see my answers?

Your survey answers are confidential and used for research purposes only. That means your answers are private: a girl’s troop leaders will never see her responses, and council staff will not see troop leaders’ responses. You or your answers will never be personally identified in any report, written or spoken. The results of this survey are only for the use of your council and GSUSA. You will not receive any sales or marketing contact as a result of your participation.

Are there any special rewards being offered for taking the survey?

There are rewards being offered to encourage and thank people for taking the survey. All participants who complete the survey will be entered into a raffle to win a $50 gift card! There will be twenty cards raffled off per survey (i.e., 20 cards for girls, 20 cards for parents, and 20 cards for troop volunteers).

In addition, all girls who fully complete the Girl Survey will receive an exclusive “My Voice Counts!” patch from Girl Scouts of Gulfcoast Florida. The patches will be mailed approximately two months after the survey closes.

I’m trying to take the survey and having technical problems—what should I do?

If you’re having problems, here are some things you can try:

  • If you are accessing the survey on a mobile device, try taking the survey on a traditional desktop or laptop.
  • Make sure JavaScript is enabled on your internet browser:
  • If JavaScript is enabled, please make sure any ad-blockers/pop-up blockers are turned off.
  • Make sure your internet browser is up to date.
    • Qualtrics surveys work with all of the supported versions of the following web browsers: Apple Safari, Google Chrome, Microsoft Edge, Microsoft Internet Explorer, Mozilla Firefox.
    • Older versions of these browsers may not function as intended.

If you have tried the above and are still having problems, please email Because this is a national survey, Girl Scouts of Gulfcoast Florida is unable to address technical problems, but hopefully GSRI will be able to help you, and should reply within 24–48 hours.

What if I have questions or want more information about the survey?

For more information, email directly. Because this is a national survey, Girl Scouts of Gulfcoast Florida is not able to send out survey invitations or fix technical issues.

It’s hard for my younger girl to complete the survey since she is still learning to read and type. Why are younger girls given such hard surveys?

Researchers know that it is difficult for some younger girls to take surveys, but their opinions are just as important as their older sister Girl Scouts! This is why we ask girls of all ages to complete surveys, with help from adults if needed, so that their voices are represented in the results equally. We really appreciate the time and energy younger girls and their caregivers put into completing surveys.

So this is a national survey, not a council survey. Does the council also send out surveys?

We occasionally conduct surveys at in-person events or programs for girls and adults. We also sometimes send out online surveys for specific things, like the Cookie Program, feedback from service unit volunteers, and more. This varies from year to year. 

What if I need help right away? Should I use the survey to share my issue?

This survey is not the best way to get immediate or local assistance. It’s a survey about national trends in Girl Scouting, so your issue may not be addressed in time. If you need assistance about a local matter (e.g., your troop placement), please contact Girl Scouts of Gulfcoast Florida directly:

What other kinds of research projects does Girl Scouts do? Can I read about any of them?

The Girl Scout Research Institute does a variety of research about girls, Girl Scouts, and other topics, including: the benefits of Girl Scouts for girls and alums, Girl Scout outdoor experiences, girls/Girl Scouts and STEM (Science, Technology, Engineering and Math), the Gold Awards, the Cookie Program and entrepreneurship, trends in girls’ well-being, Girl Scouts and academic success, and more! You can read more about GSRI and read some of their reports here:

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Please click HERE to see a snapshot of the outcomes data collected.