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At Girl Scouts, we care about your experience—good or bad—and we want to hear from you!

In April, we’ll be conducting a national survey with girls, parents or caregivers, and troop leaders called Girl Scout Voices Count to find out what’s working and what’s not. (Service unit volunteers will be surveyed in May.) We’ll use your feedback to improve our services and programs.

The surveys open on April 5. Save the date and be sure to check your email for the invitation to participate.

As a thank you, everyone who completes the survey will have a chance to win one of 20 $50 gift cards! We can’t wait for you to make your voice count!

Got questions? Email

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What are the 2021 Girl Scouts Voices Count surveys?

Girl Scout Voices Count is a national survey of girls, parents or caregivers, troop leaders, and service unit volunteers that is conducted each year by the Girl Scout Research Institute (GSRI), a group of researchers who work at Girl Scouts of the USA (GSUSA). At Girl Scouts, we care about your experience, good or bad, and we want to hear from you! The survey results help GSUSA and local councils figure out how to improve and grow Girl Scouts so you can have the best Girl Scout experience.

Why is it important for me to take the survey? How will survey results be used?

It’s super important for us to hear directly from girls and adults about what is happening (or not!) for them in Girl Scouts. We really want to know the truth, the whole truth, and nothing but the truth about your Girl Scout experience—good and bad. If you had a difficult time this year, please let us know in the survey so that we can make changes and give you the support and environment you need next year. If you had a fabulous year, we want to hear from you too, so we can keep on creating those great experiences.

The survey collects information and feedback from girls and adults in Girl Scout councils across the country and around the world. This lets GSUSA understand similarities and differences between the needs and interests of all the different groups, regions, councils, etc. to make Girl Scouts better for everyone! It also allows us to improve programs and services.

What if I need help with a concern right away?

This survey is not the best way to get immediate or local assistance. It’s a survey about national trends in Girl Scouting, so your issue may not be addressed in time. If you need assistance about a local matter (e.g., your troop placement), please contact Girl Scouts of Gulfcoast Florida directly at, or 800-232-4475.

When is the survey being sent?

We will send an email invitation to take the girl, parent/caregiver, and troop leader surveys on Monday, April 5, with reminders on April 13, 22, and 29. The survey will close on April 30. Service unit volunteers will receive their email invitation on Wednesday, May 3, with reminders on May 10, 17, and 24. The survey will close May 28.

Who will invitations come from? Is it the same for girls and adults? Should I check my spam folder?

Invitations for girls and adults will be sent to the primary email address listed on their membership record. In contrast to previous years when girls and adults received separate emails, this year each household will receive one email, which will include survey links for all members of the family. For example, if a household has an adult who is a troop leader and two girl members, they will receive one email that includes three survey links (one for the adult and one for each girl). Each survey will include the name of the family member so they know which survey to take. 

The sender name on the email will say “Girl Scouts of the USA.” The sender email address will be Please make sure to add this to your safe senders list so that the email will not get blocked or sent to your spam folder. The reply-to email address will be The subject line will say, “Girl Scouts voices count—and we want to hear from you!” The survey invitation may get caught by your spam filter, so be sure to check your junk folder if you can’t find the email. If you use Gmail, also look in the “Social” or “Promotions” tabs.

Will I receive an invitation to take a survey?

All girls, their parents/caregivers, and troop leaders (including co-leaders) are emailed a survey if they 1) are registered in Girl Scouts as of February 1, 2020; 2) opted in to receive emails from GSUSA; and 3) included a valid primary email address. If you opted out or think you may have and still want to receive a survey, contact the GSRI at

Each household that meets the above criteria will receive one email that includes the survey links for all members of the family. Each family member’s name will be listed to help identify who should be taking each survey.  Each survey is customized for the individual, so please do not take a survey meant for someone else. 

Someone in my family received a survey, but I didn’t—what’s up with that?

If you are a girl who wants to complete a survey, ask your parents to check their email to see if they received a survey for you. If not, have them check their spam folder. If that still doesn’t work, ask them to contact the GSRI at

If you are an adult who wants to complete a survey, check your spam folder. If it’s not there, contact the GSRI at with the subject line “Please send me a GSVC Survey for [Girl OR Parent OR Troop leader].”

Do all volunteers receive surveys?

In April, we’re surveying volunteers who are current troop leaders or co-leaders. We will survey service unit volunteers in May. (Most service unit volunteers are also troop leaders, so we want to mitigate survey fatigue.)

How much time does the survey take to complete?

About 15 minutes, depending on how detailed you are when answering the open-ended questions. Younger girls, especially Daisies and Brownies, will most likely need some adult help. The GSRI recognizes that the survey is a bit longer than people are used to, so we’re offering a bonus! As a thank you, all participants who complete the survey will have a chance to win a $50 gift card. Each survey will have 20 gift cards available (i.e., 20 for girls, 20 for parents/ caregivers, and 20 for volunteers), so make sure to complete your survey on time! It will be open the entire month of April. You also don’t have to finish the survey in one sitting—we’ll automatically save your answers, and you can complete it at another time. 

What kinds of questions are in the survey?

Each group (girls, parents/caregivers, and troop leaders) will receive slightly different questions. Everyone will be asked about how satisfied they are with their Girl Scout experience and how likely they are to stay in Girl Scouts in the coming year. Other topics include reasons for staying or leaving, the kinds of activities girls and troops do, relationships with other girls and adults, the support parents and troop leaders receive from GSUSA and councils, and the benefits of participation.

Who will to see my answers?

Your answers are confidential and used for research purposes only. That means your answers are private; a girl’s troop leaders will never see her responses, and council staff will not see parents’/caregivers’ or troop leaders’ responses. You and your answers will never be personally identified in any report. The results are only for the use of your council and GSUSA. You will not receive any sales or marketing contact because of your participation.

It’s hard for my younger girl to complete the survey. Why are younger girls given such hard surveys?

This is a tricky issue! Researchers know that it’s difficult for some younger girls to take surveys, but their opinions are just as important as their older sister Girl Scouts! That’s why we ask girls of all ages to complete surveys, with help from adults if needed, so that their voices are equally represented in the results. Councils also collect data from younger girls in person, which makes it easier for them to participate, but we can’t reach nearly as many girls that way. We really appreciate the time and energy younger girls and their caregivers put into completing surveys.

Are there any special rewards for taking the survey?

Yes! We’re offering a chance to win one of 20 $50 gift cards for each survey group (girls, parents, and troop leaders). 

I’m trying to take the survey and having technical problems—what should I do?

What a bummer! If you’re having problems, here are some things you can try:

  • If you’re accessing the survey on a mobile device, try taking the survey on a desktop or laptop.
  • Make sure JavaScript is enabled on your internet browser:
  • If JavaScript is enabled, make sure any pop-up blockers are turned off.
  • Make sure your internet browser is up-to-date.

> Qualtrics surveys work with all supported versions of the following web browsers: Apple Safari, Google Chrome, Microsoft Edge, Microsoft Internet Explorer, and Mozilla Firefox.

> Older versions of these browsers may not function as intended.

If you’ve tried the above and are still having problems, please email Because this is a national survey, councils can’t fix technical problems. The GSRI will reply within 24–48 hours.

What if I have questions or want more information about the survey?

For more information, email Because this is a national survey, your council can’t send survey invitations or fix technical issues.

So this is national survey. Will my council also send a survey?

Maybe! Often a council conducts surveys at in-person events or programs for girls and adults. We also sometimes send out online surveys for specific things, like the cookie program, travel, feedback from service unit volunteers, and more. This varies from year to year. 

What is the Girl Scout Research Institute (GSRI)?

The GSRI was formed in 2000. It serves as an applied research arm of Girl Scouts of the USA (GSUSA), measuring the impact of Girl Scout programming and leading national conversations about girls and their healthy development via original studies.

The GSRI also provides crucial information and recommendations to GSUSA and its 111 Girl Scout councils about the experiences of girls, parents/caregivers, volunteers, alums, and the communities they are a part of. By measuring the success of GSUSA’s initiatives, the GSRI helps Girl Scouts remain the preeminent leadership organization for girls. 

What other kinds of research projects does the GSRI do? Can I read about any of them?

The GSRI does all kinds of cool research about girls, Girl Scouts, and other topics, including the benefits of Girl Scouts for girls and volunteers; outdoor experiences; girls and science, technology, engineering, and math (STEM); the Gold Award; the cookie sale and entrepreneurship; trends in girls’ well-being; Girl Scouts and academic success; and more! You can read more about the GSRI and our reports at